SUSTAINABILITY – ALL THE HYPE?
SUSTAINABILITY – ALL HYPE? by: Jeff Crissinger, VP of Agronomy Sales/Marketing The “Gartner Hype Cycle” is a graphical representation that shows the typical path of emerging technologies or concepts starting from introduction through maturation. THERE ARE FIVE GENERAL PHASES: 1. Introduction – a new technology or concept triggers significant publicity and attention, but often no …